Seminole Hard Rock Digital Privacy Policy: Your privacy Rights Social and Mobile Gaming

Who We Are

Seminole Hard Rock Digital LLC, a Delaware limited liability company, its service providers, and its affiliates (collectively referred to in this Policy as “HRD”, “we”, “us”, “our” and other similar pronouns) know that your privacy is important to you. This Privacy Policy (“Policy”) explains the types of information we collect through Hard Rock or affiliated company branded free-to-play games, any related websites and social media platforms (each, a “Site”), as well as the Hard Rock or affiliated company branded free-to-play mobile applications (each, an “App”), referred to collectively in this Policy as the “Service(s)”).

Our Age Policy

Our Services aren’t directed at children under 13 years old. If you believe we have any personal information of a person under 13 years old let us know by using the details in the Contact Us section below.

The Personal Information We Collect

Personal Information” is any information that can be used to identify you as an individual. We collect Personal Information in different ways including:

  • You providing it to us (“User-Provided Information”)
  • Your use of our Services (“Service Use Information”)
  • From publicly available sources such as the internet and social media platforms.
  • sales, identifying the Personal Information categories that each category of recipient purchased; and
  • disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

We need some of your Personal Information to make our Services work, and we need some to comply with laws and regulations. You’re not legally required to provide all information described in this policy, but if you choose not to provide it we may not be able to provide you with some or all of our Services. Examples of information that affects our ability to provide Services are payment card information and geographic location.

User-Provided Information includes:

  • Biographical information (e.g. your name, age, date of birth, gender, demographics)
  • Contact information (e.g. email, telephone numbers, postal address)
  • Financial information (e.g. payment information)
  • Account Information (e.g. activity, communications through our system, transaction history)
  • Personal Interests (e.g. hobbies, browsing history, favorite games)
  • Device Information (e.g. geographical location)

We also collect information we need to meet our legal and regulatory requirements.

Service Use Information Service Use Information includes:

  • Connection Information (e.g. IP address, your domain name, your internet provider, referral link)
  • Device Information (e.g. Device ID, telephone number, browser, operating system, system settings, mobile network, mobile apps installed or running on the device, the geographic location of your device, Personal Information associated with files on the device)
  • Interaction Information (e.g. content you use and how long you use it, ads you see and which you click on, downloads, search terms you use on our Services or any referral website, the website you go to after you leave our Services)

One of the reasons we process Service Use Information is to measure how engaging our Services are, to show you things we think will interest you, and also to protect you by detecting and preventing fraud. We mainly collect this information in two ways:


Cookies are small files stored on your device when you use our Services. These files help us to recognize you as the same person or device that used our Services in the past so that we can identify you and link your Personal Information together correctly. One of the great things about Cookies is that we can use them to make your experience better, for example by remembering your preferences and username so you can log in easily and stay logged in as you use different Services. You can set your browser to notify you when our Services place a cookie, so you can decide if you want to accept it or not. If you choose not to accept cookies it can prevent parts, or all, of our Services from working.

Web Beacons

Web beacons (also known as pixel tags, clear gifs and single-pixel gifs) are tiny images on our Services and in our emails to help us understand if our products, services, offers, and content are interesting and effective. Web beacons are used for a lot of things, for example:

  • Telling us if you’ve visited our site or opened an email we sent to you
  • Telling us how many people have visited our website, or looked at particular content
  • Letting us know of some technical problems with our Services that might be affecting your enjoyment


Service Use Information helps us to understand how our Services are used, how well they are performing, and how we can improve them. Analytics is very complicated and we use other companies to help us with it, one of the companies we use is Google Analytics. Our use of Google Analytics meets all legal requirements including asking for your explicit consent when needed.

Do-Not-Track Disclosures

Our Services don’t recognize Do-Not-Track requests from web browsers and we don’t ask our third parties to do so.

Social Media

One of the ways we communicate to you is with social media and some of those sites are run by other companies like Facebook, Instagram, Twitter, TikTok and Snapchat. We are not responsible for how those companies process your personal information, they have their own privacy policies and we encourage you to read them. Some of our Services allow you to share Personal Information with us that you’ve already given to a third-party social media site. For example, you can use your Facebook or Google account to create an account and log-in to some of our Services. We also have a feature where you can share and/or publicly post content from our Services to third-party social media sites. We encourage you to read the third-party’s privacy policy before using these features.

Refer a Friend

In some locations we have a way for you to recommend us to your friends. If you use these tools we’ll ask you for some contact information of the other person, for example their name and email address, and we’ll manage that information as we describe in this Policy.

How We Use Your Personal Information

We use the Personal Information we collect from and about you for the purposes below. We may also process your Personal Information for other reasons, but if that happens, we’ll inform you and ask for any required consent. If you choose not to provide your Personal Information to us it may mean that we are unable to provide you with our products and services. What we do: Create and manage your account and profile so you can use our products and services. Process any payments that you make. Our legal basis: Necessary for the performance of a contract What we do: Providing you with access to play our products and services, both directly and through our affiliations with other providers Our legal basis: Necessary for the performance of a contract What we do: Analyse and profile your information to understand what you like, enjoy, and respond to Our legitimate interest to understand our customers and have good products What we do: Decide if you might enjoy any of our offers, products, or services and let you know about them Our legal basis: Our legitimate interests to let you know about other products you might enjoy. You can update your marketing preferences and opt-out at any time. What we do: Assess how effective our marketing is Our legal basis: Our legitimate interests to have effective marketing What we do: Provide product features such as leaderboards and competitions Our legal basis: Our legitimate interests to have an engaging product, and your consent wherever needed What we do: Ensure that we meet all legal, regulatory, and contractual obligations Our legal basis: We’re legally obliged to do this

What we do: Provide customer support and handle complaints for our website or mobile application Our legal basis: Our legitimate interest to provide a fun, efficient, and functional service What we do: Record and listen to telephone calls to and from our Customer Services department Our legal basis: Our legitimate interest to train staff, ensure quality, and investigate issues What we do: Send service messages to you like changes to our Services, Terms, or this privacy notice Our legal basis: Necessary for the performance of a contract and legally required What we do: Provide you with a personalised use of our Services Our legal basis: Our legitimate interests to give each customer a quality tailored experience What we do: Test, maintain, improve, and update existing products and services. Develop and test new products and services Our legal basis: Our legitimate interests in developing and improving our products and services What we do: Monitor and maintain the security and functionality of our technical systems Our legal basis: Our legitimate interests to protect our systems, and your Personal Information What we do: Detect and prevent crime Our legal basis: Necessary to comply with a legal obligation, also in our legitimate interests to protect customers and ourselves from the impacts of crime What we do: Detect and prevent improper use Our legal basis: Our legitimate interests to ensure quality of service and provide an enjoyable experience for all players What we do: Collecting and analysing data collected by ‘cookies’ and similar technology. Our legal basis: Some cookies are strictly required for our products and services, others we collect on use based on your consent. You can control your cookie options through the account or application settings What we do: If you download our mobile application you will be provided the option to receive notifications and ‘push messages’ Our legal basis: Your consent. You can change your preferences at any time on your device What we do: Confirm your physical location Our legal basis: Our legitimate interests to comply with local laws, and the spirit of those laws, prohibiting certain types of activity or application. For some processing we match Personal Information collected from different places and different times. The information we match includes User Provided Information, Service Use Information, and information from other sources (e.g. data aggregators, sales lead generators, social media, and publicly available information). Where appropriate we use non-personally identifiable information like statistics to ensure we don’t process your Personal Information when we don’t need to.

Who We Share Your Personal Information With

We share your Personal Information with others for a range of reasons. Some of the sharing you’ll expect, like sharing content you post in public areas of our Services with other users, but we wanted to let you know about other types of organisations we share your personal information with:

  • our corporate parents, and within the Hard Rock group
  • service providers
  • identity verification agencies
  • payment management or debt collection companies
  • affiliates and partners
  • marketing and market access partners
  • co-sponsor(s) of events or sweepstakes
  • governmental agencies, regulatory authority, and licensing bodies
  • law enforcement agencies
  • fraud prevention agencies
  • sports governing bodies
  • organizations that introduce you to us
  • Third parties involved in a business transfer, change, or dissolution
  • third parties you permit us to share your data with

We also share non-personally identifiable Service Use Information (e.g. statistics or summaries) in a form that does not include your name or contact information.

Third Party Ad Servers and Networks

We use third party companies to serve ads when you visit our Services. These companies use cookies, web beacons, and other tracking technologies to show you relevant ads. For information about third party advertisers and how to stop them using your information visit at or Your Online Choices at

Your Rights

The rights you have over your personal information can depend on where you are. We’ve provided some details below, for more information or to use any of your rights please reach out to us using the details in the Contact Us section.

United States: California

You have the following rights under the California Consumer Privacy Act (CCPA). For more information on your CCPA rights visit

  • Know the categories of Personal Information collected, disclosed or sold
  • Access to your Personal Data that we hold or process
  • Erasure, or deletion, of your Personal Information

You can also opt-out of us sharing your information with third parties for their direct marketing purposes (California’s “Shine the Light” law). To find out more about how to opt-out see the “Keeping You Up To Date” section.


You have the right to be informed about information sharing with third parties who engage in direct marketing activities, and to opt-out of that sharing. To find out more about how to opt-out see the “Keeping You Up To Date” section in this Policy.

European Union and United Kingdom

  • Withdraw your consent
  • Lodge a complaint with any relevant Data Protection Authority
  • Confirm whether or not we are processing your Personal Information
  • Access to your Personal Data that we hold or process
  • Correction of any inaccurate or out of date Personal Data
  • Erasure, or deletion, of your Personal Information
  • Restrict our processing of your Personal Data in certain circumstances
  • Portability of your Personal Data, including providing it to a third party
  • Object to any processing we carry out in our legitimate interests
  • Challenge any significant decision made entirely by automated processing

We do not make any legal, or similarly significant, decisions about you with entirely automated decision making.


  • Confirm if we are processing your Personal Information
  • Access to your Personal Data that we hold or process
  • Anonymize, block, or delete unnecessary, excessive, or unlawfully processed information
  • Portability of your Personal Data, including providing it to a third party
  • Delete personal data previously processed based on your consent
  • Be informed about any personal data sharing
  • Be informed about the possibility to refuse consent and any consequences of that
  • Withdraw consent

Keeping You Up to Date

When you download our app or use any of our Services we believe you’ve shown a real interest in our products. Thank you. We don’t want you to miss out on any other products, promotions, and services we think you’d enjoy, so we’ll send you information about them too. If you’d rather not receive this information it’s as easy as changing your account preferences, or contacting us using the details in the Contact Us section. You can also opt-out of future promotional emails by clicking the opt-out link in an email you’ve received. It may take us a few days to fully opt you out, and while we do that you might still receive some messages. If you’d like us to stop sharing your personal information with third parties for their advertising and other purposes just let us know through the details in the Contact Us section below. To opt-out with third parties who already have your information please contact them directly. If choose not to receive marketing we will still contact you with information about your account, balance, etc.


HRD, our partners, and our affiliates all take reasonable physical, technical and process steps to protect your personal information. However, we can never promise that your personal information will be absolutely safe. If we need to let you know about a security incident we normally use email so we can let you know quickly. If you’d prefer us to use the U.S. Postal Service rather than an email just let us know using the details in the Contact Us section below. You can also ask us to send you a free copy of any email alert we’ve sent to you.

How Long We Keep Your Personal Information

We keep your personal information for as long as it takes to achieve the purposes explained in this policy and to follow laws and regulations like accounting, insurance, and regulatory reporting. How long we keep any piece of information is different because of the different laws and processing purposes. For more information reach out to us using the details in the Contact Us section below.

“Linked-To” Web Sites

Our Services contain links, banners, widgets or advertisements that lead to other websites that we do not own or control. W're not responsible for these other Web sites, each of them will have their own privacy policy and we encourage you to read them. HRD are not responsible for how these other companies process your Personal Information.

International Privacy Practices

When you use our Services you’re connected to a system in the US and all processing is taking place in the US. This is the only way to use our Services, if you don’t want your personal information to be processed in the US do not use our Services. We believe our Services protect your personal information to the level your country needs, and we do this by:

  • Using Standard Contractual Clauses (SCCs) or International Data Transfer Agreements (IDTAs) which are approved by your Data Protection regulator
  • For the EU these are available on the European Commission’s website:
  • The UK IDTA is available on the Information Commissioner’s website:
  • Processing no more information than we need, and for no longer than we need to
  • Doing regular risk assessments, and
  • Adding any extra protection we think we need because of those assessments

Some country regulators are concerned that in the US our law enforcement can access your personal data in a way that reduces your protection and data rights. To make sure we are protecting your information we did a detailed risk assessment for that. We found no reason to believe US law enforcement has ever used these powers in our entire industry, and we have no reason to believe they will do so in future.

Changes to this Privacy Policy

This privacy policy will change from time to time. If the change is important we’ll actively inform you of the changes and ask for your consent where we need it. If the change isn’t significant then we’ll let you know by posting the changed Policy on this page with a new “Effective Date”. Please check back often to ensure you have the most recent information.

Contact Information

If you have any questions or comments regarding our privacy practices, you can reach us using the details below:

Phone: (305) 504-6802



Postal Address: 5701 Stirling Road, Davie, FL 33314

Our DPO can be contacted directly at:

Effective Date: February, 22, 2022

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